Anonymous said: I know all the work you do is geared toward being free but may I ask why? You do so much for your videos without people knowing a fraction of what it is that goes into it. I mean your quality is top notch and in my opinion you deserve some type of monetary recognition even if it meant as just fuel to keep Hate5Six comfortable and improving.
It’s a legit question and I’ve struggled to find ways of making the site sustainable since donation drives never seem to work to the level I want. I have a profound hatred for advertising in general and I think having them in videos obscures the purity of what the video should be about: music performed and live and people’s interaction with it. Another issue is that there’s no clear way, at least in my estimation, of monetizing the videos in a way that doesn’t start getting into gray areas (paying bands/labels royalties, brokering deals, etc). That just seems like a massive headache to manage and I’m hesitant to even try. There’s also the potential for backlash. I started the project explicitly as non-commercial and ad-free space and I feel like I can’t go back on that. My pride and personal politics tends to keep me from success, so I am at fault. I do think there is a way for me to monetize SOMETHING to keep the thing afloat without having to compromise my ideals, but I don’t know what it looks like. Access to exclusive content (band interviews, band documentaries?) Someone smarter than me will probably figure out and make bank. My hope has always been that people see hate5six as a service in the sense that if you donate, you are not paying for the content itself but rather the service is that is delivering it. I have to resort to begging for people to donate at this point and even that almost never works, so I’m at a crossroads. Do I keep losing money or do I compromise on being purely ad-free/non-commercial? It’s a question I wrestle with every day.